LEFT identity | http://www.arthurfoliard.com/LEFT
LEFT is a concept store designed by arthur foliard that offers cultural products related to left-handed people in order to give a different point of view about them. LEFT gets people interested in left-handed people through their center of interest: literature, theater, art, music, objects, etc. it is also the opportunity for left-handed people to get objects that suit them.
why I love this design
my design aesthetic is very minimal. i either stick with black and white, use solid, deep rich colors or patterns.. no pastels, no neons. i really like this design because it isn’t something i’d normally go for but the colors sold me. it feels fun and fresh. i also appreciate how the project was shot. screw a white background, go bold or go home.
cakes & coffee identity | http://www.helloempatia.com/en/works/25-cakes-coffee
cakes & coffee is a chic bakery and coffee retail space based in buenos aires, argentina.
empatía studio had the pleasure of designing their identity and packaging. the corporate identity is directly derived from the profile of the firm: a small business which deals gourmet cupcakes and prides itself on handmade and simple sweet treats.
why i love this design
i tend to prefer san serif over serif but every now and then there’s exceptions and today, cakes & coffee is one of them. the use of the serif typeface really helps get the message across that this is a business that is fun, chic and gourmet. loving the beige and pink with the light blue background. the only thing i would have changed would probably be the ampersand. maybe found one that was a bit classier to match the feeling of the rest of the logo.
noma authentic | http://www.behance.net/gallery/Noma-Authentic-Website-App/7675951
noma authentic is a conceptual web and app design project created by design students jonas emmersten and henrik ellersgaard. the concept behind noma authentic was to create a culinary grand tour for people who want to learn more about commodity, fishing and hunting as a side project from the world famous restaurant noma.
the events will take place 4 times every season, in scandinavia. noma will pick out places in scandinavia, which has great commodities for each season, and find hunters and fishermen that knows the area to help the traveling participants. this is not only a travel, one of the chefs from noma will travel along to learn the participants about the areas commodities, and how to use them. they will also cook for the participants along the journey, so they will get a taste of noma’s great knowledge in food culture.
why i love this design
the real question should be.. what’s not to love about this design? when it comes to web design, i opt for the use of grids with great legible type and white space. this website embodies all three of those things. i often revisit this project often to get inspiration for some of my own projects. love how emmersten treated the tiniest of details — from the hover states to the navigation. let’s not forget to mention i’m a big believer of mixing bold san serif typefaces with elegant italicized serifs. from the app to the web, everything is clean and simple. just the way i like.
word. brand identity | http://www.behance.net/gallery/Word/8550421
uk-based studio passport developed the identity and collateral for word., a copy writing company.
word approached us wanting a complete brand identity. we created the concept of “copy with character” and designed a flexible and daring brand around this theme. a primary logo was created using custom blackletter typography, whilst a further three variations of this logo were designed using distinct and different tones of voices to represent the wide variety of copy that word creates for different brands. a “highlighter” neon yellow was used across the identity to create an unexpected element that sets it apart from its competitors, whilst also hinting at the service word offers in creating copy that really makes you pay attention.
why i love this design?
if you take a look around this blog you’ll see that i’m all about less being more. this design is right up my aesthetic alley — minimal with some pop, plus i love the name. as a type junkie, i’m loving how they used a few of my favorite typefaces including gotham and luftwaffe. and i’m all for the highlighter yellow accent color, especially used on the back of their stationary. i saw this a while back and was inspired to play around with this color theme for some brand collateral for the native new yawker.
sometimes pinning isn’t enough. sometime i have to bring inspiration right to your readers. daily design is a daily series where i showcase some great design work and what i love about it.
apex studio identity | http://the-apexstudio.com/Apex-Branding
apex studio is a new graphic design studio in portugal that had the initial task of creating their own identity. the concept was to develop a brand that could be promoted as a ‘visual graphic blog’, where inspirations and methodical process could be reflected in the main logo, presenting itself not as a static image, but rather as an ever changing form that doesn’t lose its true identity. as promotional material, the studio made a low cost limited series of four illustrated business cards entitled ‘first print edition’.
why i love this design?
if you couldn’t tell by now, i’m huge fan of primarily using black and white in designs. that, mixed with a kickass grid and the usage of strong thick black lines to make the negative space pop have me absolutely in love with this project. my favorite pieces from this project definitely are the invitation and the four limited series illustrated business cards. this project has me rethinking some ways to now promote this blog. maybe i’ll give it a shot of my own limited edition business cards. just maybe.