Aside from identity design and branding, I’ve started really getting into content marketing and brand strategies, especially on the digital platform. I like studying successful brands and really breaking down their social media strategies and campaigns. By doing this I’m able to better see how I can not only market my businesses, but my clients as well. From time to time I will be doing case studies on some of my favorite successful brands in which I’ll break down some of their brand marketing strategies. What may work for one industry, may not work for the other so I will try to do case studies on a wide variety of brands.
Case Study: ASOS
Today, we’re going to look at one of the most popular UK retail brands, ASOS. ASOS launched as an online retailer in 2000 by entrepreneur duo Nick Robertson & Quentin Griffths. Originally known as ‘As Seen on Screen’, ASOS has grown to become one of the most powerful online fashion & beauty retailers in the world. With over 50,000 products both design and own label, it’s no wonder ASOS is the number one most visited fashion website in the world with some 3.7 million active customers shopping online from 160 countries.
One of the ingredients behind the success of the brand is their powerful use of social media for digital marketing. Social media is at the heart of ASOS, so content is based around their customers’ wants and needs. All their social channels have a clear direction and personality that is consistent across the board. Your message needs to be aimed at your target audience but still reflect your brand image. ASOS, get’s this. Let’s examine the ways ASOS uses social media to their advantage. If you own some form of a stop, you may want to take notes.
Let me just say.. the Elle UK October magazine is filled with editorial design inspiration.
Normally I’m not one for fashion magazines, but the A5 size & type placement on the cover drew me in. After flipping through a few pages and finding some beautifully designed layouts I had to purchase. I’ve been carrying it around with me ever since. What I’m loving most about the layouts is the use of grids and the hierarchy created through the use of different fonts and weights, as well as color and orientation. The way the type was treated through the whole magazine just makes me so happy. I’m inspired to apply some of these designs to more blog content in the future. Love how information is beautifully presented. Elle UK, you’re now one of my favorite magazines. Congrats, you should be proud. (Ignore, the red box around links. We have Acrobat to thank for that.)
It’s Thursday and The Blog Critique is back.
Never mind the brief two week hiatus. You all have lives.. you know how things can get.
Our last design critique I had critiqued Heather and her lifestyle blog NaturallyMe35.com. She loved the critique so much, I even helped her touch up her blog with some simple graphics. If you haven’t already, go check it out. Now, let’s get into today’s critique.
Shanti originally set out to create a platform to inspire and motivate women of color back in March of 2013. She started blogging through Facebook and Blogger on and off for about two years before migrating over to WordPress. The main concern Shanti has regarding her blog is ensuring that she’s creating a brand that attracts the intended audience. She’s had trouble in the past with graphic designers which resulted in her having to design everything herself for her blog. Now Shanti questions if it’s the design or the content that’s holding her back from receiving the traffic she’d like. Well Shanti, you’ve come to the right place.
Inspired by the guys over at Good Fucking Design, Martin Weigel, head of planning at Wieden+Kennedy Amsterdam decided to write his own profanity-laden manifesto I think every designer… or person for that matter should read.
For the first time in like ever.. I’m planning to vacate to a warmer climate for Christmas. Although I love Christmas in New York City, I absolutely hate being cold. I’ve never been to Mexico, mainly because of all the craziness going on down there with drug lords and all, but it’s definitely a trip I’d love to take. Christmas in Mexico has a nice ring to it, don’t you think?
The Mister & I would pack up our things and head down to the beautiful Rosewood Maykoba Riviera Maya resort in Playa Del Carmen, Mexico. Surrounded by emerald jungle and pristine white beaches, Rosewood Mayakoba is a Riviera Maya resort that defines a private world of rare luxury and refined beauty with its own signature restaurant, exclusive spa sanctuary and no less than 130 exquisite suites. The resort’s refined design combines natural elements such as limestone, rich wood and water with contemporary décor and fittings, creating a sophisticated but unpretentious atmosphere. As a result, each suite is a unique and stylish refuge with high-quality finishes, modern comforts and delightful outdoor features.
This is definitely another one of those splurge trips since rooms cost anywhere from $475-$1200 a night ($8500 if you’d like to ball out of control with the Presidential Suite).. but look at this place, it’s so worth it.