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Moodboard: Desert Oasis | The Native New Yawker

Earlier this month I decided to limit my design services to the food, retail and luxury hospitality industries. Since then I’ve been really trying to get my act together, but most importantly finalize my personal branding & new portfolio that I’ve been ‘working on’ for the last two years now. A majority of the work that is going into my new portfolio is self-initiated work that I plan on pitching to the companies once done.

This moodboard is for a complete rebranding project I’m pitching to a wonderful luxury hotel located in Canyon Point, Utah. This resort was designed to blend into its dramatic surroundings where deep canyons and towering plateaus create a remarkable landscape. I’m ditching my normal black & white aesthetic for a more calmer, peaceful palette of beiges, pinks and oranges. Currently, there’s a real disconnect with what the resort has to offer vs. how their actual branding speaks to their target consumer. With this rebrand project, the main objective is making the new brand feel as peaceful & tranquil as the resort is. Stay tuned.

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  • I’ve always loved the head wrap/bikini image. Such a timeless vibe.

    • L.

      Seriously. It’s really awesome.

  • I really dig it. This mood board softly whispers “relax”.

    • L.

      Thank you! That’s exactly what I was hoping it did!

  • I’m looking forward to seeing how this turns out! If there’s any type of geometric/tribal (ugh, hate that word.) inspired-pattern work, I’ll probably flail with excitement.

    • L.

      Aww thank you. While I’m a fan of tribal, I really threw that into the moodboard for the use of the colors brown & pink playing together. Going to play around w. a few geometric things, but it may not work for this branding project.

  • So good! I’ve never wanted to go to Utah but this marketing would make me change my mind.

    • L.

      Yea, I had no reason to ever visit Utah and then I stumbled across this resort. Once I reveal the actual resort, you’re going to want in!

  • sofiacope

    Aah. What a totally tranquilizing take on resort branding. I seriously love your aesthetic sense. This is rather a very unique project. I would dream to work with a resort one day.

    • L.

      Aww thank you so much! This is turning out to be quite an enjoyable project.

  • I love your black and white feel. I feel like it’s minimalist at its best. But it’s always fun to play around with more color sometimes too. Whatever you do, I’m sure it will be great like you!

  • Kia Perry | Girly+Inspired

    Ooh la la! How I much do I LOVE this moodboard! The color palette is beautiful, and while it is relaxing, it pops! Love the direction you’re going in Laura. This moodboard alone would draw me to stay there! Can’t wait to see how this turns out!

  • Laci Jordan

    Just found your blog and I LOVE it! Looking forward to reading more.


  • I agree with all the comments below. Love how this mood board turned out!