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lunchtime linkage | more doing, less promoting

“The problem is that we’re now all publicists and promoters, constantly talking at others in an attempt to sell what we’ve made. Social media has become an echo chamber of “buy now,” while offering little reason or value as to why someone else should.”

More Doing, Less Promoting: The Key To Creating Great Work | Paul Jarvis

Are you selling to make people’s life a litter easier or are you selling to just make money? Great read that discuss how to stand out amongst the sea of endless promotions on social media through simply creating great, meaningful work.

Social media is an amplifier, so it can only amplify value in the work you do. It can’t create value that isn’t there.

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