i’m always talking about good design this, and good design that but the main purpose of this blog aside from cataloging amazing design inspiration is to actually share my design work. i’ll try to throw up work of mine at least weekly. some will be personal project, some will be freelance client work and then other times it will be work completed at the digital studio i work for. today will be the latter.
roxy dare yourself | facebook campaign
as lead designer i was given the task of designing a facebook based user generated content based contest for ROXY, a leading women’s action sport apparel company. dare yourself allowed women aged 18-28 from around the world to submit photos or video about why they should be the next face of ROXY.
all and all, it was really cool working with the people over at ROXY. i’d like to thank my coworker melissa for taking on this project with me and helping me bust out this project. looking forward to seeing what new campaigns they have up their sleeve for the upcoming months. the contest has come to an end, but you can still check out the ROXY dare yourself winners over on facebook. and please forgive my developer for choosing to use oswald as not only the headline font, but for the body copy as well.
the global campaign, which went live simultaneously in over 40 countries and 11 different languages, received over 4,000 entries and collected some 245,887 ‘likes’ on facebook. on twitter, the #DAREYOURSELF hashtag earned an impressive 1.6M impressions while over 6,357 users shared their submissions via the #ROXYDARES photo challenge on instagram, generating over 686,000 impressions. holla.