design daily | LEFT identity

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design daily | left identity

LEFT identity | http://www.arthurfoliard.com/LEFT

LEFT is a concept store designed by arthur foliard that offers cultural products related to left-handed people in order to give a different point of view about them. LEFT gets people interested in left-handed people through their center of interest: literature, theater, art, music, objects, etc. it is also the opportunity for left-handed people to get objects that suit them.

why I love this design

my design aesthetic is very minimal. i either stick with black and white, use solid, deep rich colors or patterns.. no pastels, no neons. i really like this design because it isn’t something i’d normally go for but the colors sold me. it feels fun and fresh. i also appreciate how the project was shot. screw a white background, go bold or go home.

design daily | LEFT identity
design daily | LEFT identity
design daily | LEFT identity
design daily | LEFT identity
design daily | LEFT identity
design daily | left identity

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  • Kimberly Marie

    swoon! these colors are giving me Andy Warhol. I loves it! My boo will appreciate him repping for the lefties!

    • L.

      Yes! It is very Warhol! Now that you mention it that’s probably one of the reasons why I enjoy this project.

  • Rae

    I’m sure my brother will appreciate this!