LEFT identity | http://www.arthurfoliard.com/LEFT
LEFT is a concept store designed by arthur foliard that offers cultural products related to left-handed people in order to give a different point of view about them. LEFT gets people interested in left-handed people through their center of interest: literature, theater, art, music, objects, etc. it is also the opportunity for left-handed people to get objects that suit them.
why I love this design
my design aesthetic is very minimal. i either stick with black and white, use solid, deep rich colors or patterns.. no pastels, no neons. i really like this design because it isn’t something i’d normally go for but the colors sold me. it feels fun and fresh. i also appreciate how the project was shot. screw a white background, go bold or go home.