cakes & coffee identity | http://www.helloempatia.com/en/works/25-cakes-coffee
cakes & coffee is a chic bakery and coffee retail space based in buenos aires, argentina.
empatía studio had the pleasure of designing their identity and packaging. the corporate identity is directly derived from the profile of the firm: a small business which deals gourmet cupcakes and prides itself on handmade and simple sweet treats.
why i love this design
i tend to prefer san serif over serif but every now and then there’s exceptions and today, cakes & coffee is one of them. the use of the serif typeface really helps get the message across that this is a business that is fun, chic and gourmet. loving the beige and pink with the light blue background. the only thing i would have changed would probably be the ampersand. maybe found one that was a bit classier to match the feeling of the rest of the logo.