noma authentic | http://www.behance.net/gallery/Noma-Authentic-Website-App/7675951
noma authentic is a conceptual web and app design project created by design students jonas emmersten and henrik ellersgaard. the concept behind noma authentic was to create a culinary grand tour for people who want to learn more about commodity, fishing and hunting as a side project from the world famous restaurant noma.
the events will take place 4 times every season, in scandinavia. noma will pick out places in scandinavia, which has great commodities for each season, and find hunters and fishermen that knows the area to help the traveling participants. this is not only a travel, one of the chefs from noma will travel along to learn the participants about the areas commodities, and how to use them. they will also cook for the participants along the journey, so they will get a taste of noma’s great knowledge in food culture.
why i love this design
the real question should be.. what’s not to love about this design? when it comes to web design, i opt for the use of grids with great legible type and white space. this website embodies all three of those things. i often revisit this project often to get inspiration for some of my own projects. love how emmersten treated the tiniest of details — from the hover states to the navigation. let’s not forget to mention i’m a big believer of mixing bold san serif typefaces with elegant italicized serifs. from the app to the web, everything is clean and simple. just the way i like.